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SHSMD Education 2024 | Foundations of Physician Strategy for Health Care Marketers
Date: Jul 09, 2024 - Dec 31, 2024
Description:
Foundations of Physician Strategy for Health Care Marketers
July 9 - July 25 This course offers comprehensive insights into the strategic
management of physician engagement to address the evolving challenges of
recruitment, retention, growth and communication in contemporary health care
environments. Participants will explore innovative strategies and
analytics-driven approaches essential for building and executing effective
provider recruitment plans. Through real-world case studies and expert guidance,
learners will gain actionable techniques for leveraging data analytics, CRM
tactics, and digital strategies to enhance physician engagement.
Format: - Live webinars: Six sessions from July 9 to July 25, each from 12:00-1:00 p.m. Central.
- On-demand content: Past conference recordings and AHA webinars on physician strategies.
- Interactive components: Discussion boards, peer engagement, and resource access (tools, templates, articles).
Those who complete course requirements will receive a certificate
of completion.
Session topics: - Organization-Wide Provider Recruitment Plan:
Develop strategies and use analytics to support the strategic development of
provider recruitment.
- Engaging Physician Communications Program:
Create a comprehensive communication program to engage physicians effectively.
- Physician Onboarding, Loyalty, and Retention:
Implement programs to ensure smooth onboarding, foster loyalty, and enhance
retention of physicians.
- Referral Growth Strategies: Address competition,
alignment, and access challenges to grow referral networks.
- Recruitment Strategies for Rural Providers:
Develop targeted strategies to recruit health care providers in rural areas.
Session descriptions coming soon!
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