Description:
SHSMD Virtual Seminar: Leveraging AI in Health Care Marketing and Communications
30-day On-demand enrollment period starting from first date of login
Stay ahead of the curve and learn how Artificial Intelligence (AI) is revolutionizing healthcare marketing and communication strategies. Discover how AI-powered
chatbots, content creation tools, SEO strategies, CRM, and targeted advertising can transform patient communications and community outreach.
Gain valuable insights into the benefits and challenges of incorporating AI into your marketing and communications programs. Learn about ethical considerations and best practices for leveraging AI responsibly to enhance patient experiences and drive innovation in healthcare marketing. Understand how the role of AI both in perpetuating disinformation and in empowering healthcare communicators to combat it effectively.
Don't miss this opportunity to explore the latest AI tools and platforms that can help you and your organization stay ahead of the competition in the rapidly evolving
healthcare landscape. Register now to stay at the forefront of healthcare MarCom innovation with AI.
Format: The course includes 6 new on-demand webinar recordings and optional discussion board activities and engagement opportunities with your peers and presenters. Plus, access to a variety of resources (tools, templates, articles) that will help participants apply learnings to their role and organization. Past conference recordings and AHA webinars on AI also included.